Mitsubishi DefinitionSource (google.com.pk)
In order to successfully communicate the promise of its global brand, Mitsubishi Motors must establish a consistently clear and concise Visual Identity. This Visual Identity Manual has been created to fully achieve the objectives of the brand through the establishment and utilization of basic elements such as facility signs, exteriors and interiors, stationery, vehicle livery, clothing and promotional tools.
Following an interval of 10 years, Mitsubishi Motors has revised our Visual Identity Manual, incorporating research into other automotive manufacturers' global Visual Identity programs. Our efforts have resulted in a global standard Visual Identity system that enhances original concepts, while facilitating the effective promotion of the corporate brand for decades to come.
This manual is designed to assist you in the planning and application of your showroom identity, as well as elevating the overall quality of your dealership environment. Before implementing development initiatives, please spend a sufficient amount of time becoming familiar with the manual contents. It will provide you with an invaluable overview of our Visual Identity, the complete range of possibilities for your dealership, and the essential information you need to begin planning. Take advantage of the Mitsubishi Motors brand, and develop a dealership that clearly distinguishes you from the competition.
Each distributor is responsible for the implementation of the Visual Identity program by properly translating this manual into their local language, communicating it to their dealer network, and then monitoring its application.
Every individual in the worldwide Mitsubishi network must accept responsibility for delivering the promise of the brand.
Mitsubishi Trademark Application Guidelines
Introduction (For appropriate use of Mitsubishi Marks)
Not only the graphic Mitsubishi Mark but also the following and (in letter form) are Mitsubishi Marks. <MITSUBISHI>、 (Japanese equivalent of "MITSUBISHI"), Three Diamonds Mitsubishi Motors (MMC) plans to promote its brand strategy using the graphic Mitsubishi Mark as the graphic element of its corporate mark and the letter Mitsubishi Mark in the corporate name. The Mitsubishi Group, to which MMC is affiliated, has long history, which is summarized below. Total number of Mitsubishi companies such as Mitsubishi Motors (See below), their subsidiaries and affiliate, which belong to the Mitsubishi Group, are more than 300. They all share the graphic Mitsubishi Mark < > in their company emblems. This graphic mark, therefore, has become a common asset of the group, and is not a trademark owned by the respective group companies, including MMC.
Consequently, group companies are required to abide by common application guidelines for the designated use of the graphic mark. In addition, in view of the value and the credibility that the graphic Mitsubishi Mark itself has now established, the Mitsubishi Group specifies application guidelines to protect its value.
Accordingly, you should fully understand the history of the Mitsubishi Marks and their application guidelines, in order to ensure appropriate use of the Mitsubishi Marks, which form part of MMC's corporate mark and corporate name. The following is a brief history of the Mitsubishi Group and the graphic Mitsubishi Mark, as well as the application guidelines.
History of Mitsubishi Group
The Mitsubishi Group was founded by Mr. Yataro Iwasaki more than 130 years ago in 1870. It began as a shipping trading company under the name Tsukumo Shokai. Later, Tsukumo Shokai gradually expanded its range of business from shipping to mining and financial services.
When the Commercial Law took effect in 1893, Tsukumo Shokai, then a private firm, became incorporated as Mitsubishi Goshi Kaisha After World War I, Mitsubishi Goshi Kaisha was reorganized into a holding company named Mitsubishi Kaisha-later renamed Mitsubishi Honsha. Its various business divisions became independent as Mitsubishi Shipbuilding, Mitsubishi Mining, The Mitsubishi Bank, Mitsubishi Shoji (trading division) and Mitsubishi Estate and so forth- all of which played leading roles in modernizing Japanese industries.